Estimate how much a website or blog could earn from Google AdSense display ads. This calculator multiplies your monthly pageviews by your site’s RPM (revenue per 1,000 pageviews) — the standard way publishers estimate ad income from banner and display ads placed on their own pages, separate from video platforms like YouTube.
Frequently Asked Questions
How is this different from the YouTube Income Calculator?
This tool is for websites/blogs showing AdSense display ads and is based on pageviews. The YouTube calculator is for video ad revenue on YouTube’s Partner Program and is based on views — a different platform, ad format, and RPM range entirely.
What’s a typical AdSense RPM?
It varies enormously by niche and traffic source — finance and tech sites can see $10-30+ per 1,000 pageviews, while general/entertainment content is often under $5. Check your AdSense dashboard’s “Page RPM” metric if your site is already approved.
Do ad blockers affect this estimate?
Yes, indirectly — if a large share of your visitors use ad blockers, your real RPM will be lower than a niche-average figure. Use your own AdSense data once available for the most accurate estimate.
Does this include other ad networks?
No — this is specifically for Google AdSense. If you run other networks (Mediavine, Ezoic, etc.) alongside or instead, their RPMs and payout structures differ.
Keep Exploring
Ad revenue depends heavily on RPM — see YouTube RPM Explained for how that works on a different platform, or browse the full Calculators collection.