YouTube RPM Explained: What Actually Drives Your Ad Revenue
RPM is the number that actually determines YouTube ad income, and it’s widely misunderstood — often confused with CPM, which is a different (and usually higher-looking) number. CPM vs. RPM — the difference that matters: CPM (cost per mille) is what an advertiser pays per 1,000 ad impressions. RPM (revenue per mille) is what a … Read more