GEO (Generative Engine Optimization) Explained: What Actually Works in 2026
GEO — Generative Engine Optimization — is the practice of shaping content so it gets surfaced, summarized, or cited by AI-generated answers: Google’s AI Overviews and AI Mode, ChatGPT search, Perplexity, and similar tools. It’s suddenly a hot topic for one simple reason — a growing share of searches now end with an AI-written answer … Read more